SMASHED is the only British alcohol-free drinks brand which produces 0% beer, lager, ale and ciders
DRYNKS, the British alcohol-free craft brewer which focuses 100% on producing the best 0% drinks, has launched the UK’s first full range of alcohol-free (0%) beers and ciders.
The SMASHED brand of premium craft drinks is now five strong as it launches two delicious new drinks - SMASHED Pale ale and SMASHED Berry cider. The range has everything you need for a fun night out or in, with drinks to suit everyone.
The Manchester-based business secured one of Dragons’ Den’s best ever deals in March 2020 with Peter Jones amazed at how close to an alcoholic drink the SMASHED beers and cider tasted.
Richard Clark, founder of Drynks Unlimited said: “Our SMASHED range of 0% beers and ciders have to be tasted to be believed. They taste so good you wouldn’t even realise they don’t have any booze in them. Our drinks geniuses have carefully crafted the SMASHED range to allow people to have a great night. Whether you’re looking to reduce your alcohol intake as part of a healthier lifestyle or if you just want a great tasting alcohol-free drink you can ‘swap in’ we’ve got you covered.”
DRYNKS is the only UK drinks brand who can produce the full remit of craft beers and cider because it owns the first and only state-of-the-art alcohol-free brewery which gently removes alcohol from premium craft beer and cider. This use of contemporary craftmanship creates a 0% drink that is truly sessionable.
All SMASHED drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories per bottle/can. These two new drinks complement its recently launched Smashed Lager, Smashed Citrus beer and Smashed Cider that all taste just as good as their alcoholic equivalent.
The SMASHED range uses fine British ingredients to create authentic tasting craft beers and ciders and then the alcohol is gently swept away in a low impact cool vacuumed environment. This clever process maintains the same bubbly, personality, character and flavour of the full alcohol version.
DRYNKS recently had a successful appearance on Dragons’ Den where they blew away the dragons with the quality and taste of the SMASHED range. The business received an offer from Sara Davies. Peter Jones stated; “I was quite surprised because I didn’t think it’d taste even close (to an alcoholic drink) but I’m quite surprised how close that is.” Deborah Meaden said: “That tastes…really good!”
Smashed drinks don’t compromise on ingredients, process or equipment to create vegan-friendly, gluten-free (where possible) drinks. All Smashed drinks are available in both 330ml bottles and 300ml cans, with a NEW 660ml Smashed Lager bottle which is great for sharing with friends.
The 330ml Smashed bottles and cans have a RRP of £1.99 and are available in Booths supermarket as well as online at www.drynks.co.uk, Zeroholic.co.uk, Drydrinker.com (exclusive Smashed Lager 660ml) and a range of local independent retailers across the UK.
Smashed Pale Ale NEW
Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of toffee, finished with a modern American hop providing tropical and passionfruit notes.
Smashed Berry Launching NEW
A purple berry coloured sparkling fruit cider with a fruity, fresh, clean nose with hints of English cider. The taste is sharp and refreshing with a perfect balance of sweetness backed up with strong summer berry flavours followed by hints of English cider and a firm cider astringency to finish.
Smashed Lager is a refreshing pale gold lager beer with a clean taste which perfectly balances with hint of barley malt, complex aromatic floral notes and a mild hoppy bitterness. Available in 330ml can and bottle as well as a 660ml sharing bottle.
Golden, slightly opaque sparkling liquid with a fresh inviting aroma of English apples. The taste delivers pure refreshment with a perfect balance of sharpness, sweetness and bite. The initial refreshing upfront green apple taste is perfectly complimented with a great mouthfeel and a satisfying astringent mature English cider finish.
A pale gold sparkling liquid with fresh, clean aroma expressing English malt, hints of hop and touch of citrus. The taste has been crafted for pure refreshment with pleasant malty base which has a perfect balance and sessionability. The product has great mouthfeel and a hint of sweetness pairs perfectly with the slightly sharp citrus notes in the aftertaste.
Drynks kindly sent me samples of their SMASHED product to get my take on them. They get a thumbs up from me! Excellent!
I'm Gilly, award winning journalist and author of 12 books. Published credits include the Telegraph, Daily Mail, CNN, Daily Express, Country & Town House, The Scotsman, The Sun, Woman's Own, Lonely Planet, etc