Show Me The Honey is the brew inspired by Chicago Town’s new Sweet Honey BBQ Salami Takeaway pizza. To help create this pizza partner, Chicago Town teamed up with acclaimed craft brewery SEVEN BRO7HERS.
The beer, appropriately called Show Me The Honey, was developed by the SEVEN BRO7HERS brewing team to replicate the new pizza flavours. A tomato sauce filled crust is topped with sweet honey BBQ sauce, a blend of mozzarella and red cheddar, salami and red onions. These sweet and savoury flavours have been matched by beer gurus in the Show Me The Honey ale, with the honey flavour coming through to champion the honey BBQ sauce in the pizza.
This is welcome news for pizza fans nationwide after a poll conducted by Chicago Town revealed that 75.5% of people who enjoy alcohol with their pizza choose beer as the perfect accompaniment. What then could be better than a beer inspired by the pizza you’re eating?
SEVEN BRO7HERS Brewer Jack Dixon said: “Chicago Town’s new pizza is bursting with bold flavours, from its tomato stuffed crust to sweet honey BBQ sauce. We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit".
“Chicago Town pizza dough is made fresh every day in its bakery so was easy to replicate with yeast, the base for any beer. Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn’t want it to overpower the honeycomb malt syrups. These syrups are added to replicate the sweet, yet tangy, honey BBQ sauce found on the pizza.”
Customers can enjoy the harmonious flavours of the two products together as Chicago Town is offering the first 100 customers who buy the new Show Me The Honey beer a voucher to pick up a free Chicago Town Sweet Honey BBQ Salami pizza.
Chicago Town spokesperson Rachel Bradshaw, said; “Beer is the most popular alcoholic drink to accompany a slice of pizza. So, how better to celebrate International Beer & Pizza Day than create a beer inspired by the flavours of our new Stuffed Crust Takeaway Sweet Honey BBQ Salami. Show Me The Honey beer is only around for a limited time, so pizza fans need to act fast to try this sweet combination together!”
Stuffed Cust Takeaway Sweet Honey BBQ Salami pizza can be purchased in most major supermarkets including ASDA, Farmfoods, Iceland, Ocado, Tesco and Morrisons at the MRRP of £4.49. See www.chicagotown.com/blog/honey
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I'm Gilly, award winning journalist, travel writer and 12 x author. Words & images in national newspapers / magazines.