CELEBRITY CRUISES UNVEILS NEW LUXURY BRAND APPROACH: “ALWAYS INCLUDED”

 Celebrity Cruises has announced a new approach to cruising called   ‘Always Included.' This means an end to confusing promotions, complicated add-ons and limited time offers. Starting 17 November, every Celebrity Cruises holiday will include Wi-Fi, drinks and tips, simplifying the luxury holiday experience.

Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises said, “Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture - relevant, relaxed, design-focused and inclusive. Today, nothing is more luxurious than when things are extra simple and extra special."

Celebrity's Always Included means:
-          Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water
-          Unlimited WiFi – Free, always-on connection to social media, email and the web
-          Daily Gratuities – Tips are taken care of allowing guests to relax, knowing that the crew behind the superior service are also being taken care of

Guests who want even more luxurious simplicity can upgrade to one of two packages:
-          ELEVATE takes the package to new heights with unlimited premium drinks and adds shore excursions up to $200 pp
-          INDULGE includes everything in the ELEVATE package PLUS unlimited streaming Wi-Fi and up to $200 per person in onboard credit to spend almost any way desired.

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​“After this challenging year, ease and peace of mind have become even more invaluable commodities,” said Peter Giorgi, vice president and chief marketing officer  Celebrity Cruises. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple and incredible. One decision and the wonder of a Celebrity cruise awaits.” 

All guests in The Retreat – Celebrity’s unparalleled holiday concept featuring  all-suite accommodations and all-exclusive experiences including private restaurant, lounge, sundeck and a dedicated team of butlers and concierge staff will receive the same amenities as the INDULGE package at no additional charge.

“Always Included” is the latest in a series of innovations available on Celebrity ships, including the recent transformation of the traditional cruise industry safety drill into a more personal digital experience, called Muster 2.0, that can be accessed by guests from any smart device or on a stateroom TV and completed at the guest’s leisure prior to the ship’s departure, providing more time to relax and ease into a wonderful getaway.

“Always Included” is available for all new bookings on any of Celebrity’s cruise offerings, excluding Galapagos holidays. As part of its new approach, Celebrity has also re-invented its loyalty programme to offer Captain’s Club members new perks and special onboard experiences.

For more information visit  www.celebritycruises.co.uk.