Celebrity Cruises has announced a new approach to cruising called ‘Always Included.' This means an end to confusing promotions, complicated add-ons and limited time offers. Starting 17 November, every Celebrity Cruises holiday will include Wi-Fi, drinks and tips, simplifying the luxury holiday experience.
Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises said, “Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture - relevant, relaxed, design-focused and inclusive. Today, nothing is more luxurious than when things are extra simple and extra special."
Celebrity's Always Included means:
- Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water
- Unlimited WiFi – Free, always-on connection to social media, email and the web
- Daily Gratuities – Tips are taken care of allowing guests to relax, knowing that the crew behind the superior service are also being taken care of
Guests who want even more luxurious simplicity can upgrade to one of two packages:
- ELEVATE takes the package to new heights with unlimited premium drinks and adds shore excursions up to $200 pp
- INDULGE includes everything in the ELEVATE package PLUS unlimited streaming Wi-Fi and up to $200 per person in onboard credit to spend almost any way desired.
“After this challenging year, ease and peace of mind have become even more invaluable commodities,” said Peter Giorgi, vice president and chief marketing officer Celebrity Cruises. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple and incredible. One decision and the wonder of a Celebrity cruise awaits.”
All guests in The Retreat – Celebrity’s unparalleled holiday concept featuring all-suite accommodations and all-exclusive experiences including private restaurant, lounge, sundeck and a dedicated team of butlers and concierge staff will receive the same amenities as the INDULGE package at no additional charge.
“Always Included” is the latest in a series of innovations available on Celebrity ships, including the recent transformation of the traditional cruise industry safety drill into a more personal digital experience, called Muster 2.0, that can be accessed by guests from any smart device or on a stateroom TV and completed at the guest’s leisure prior to the ship’s departure, providing more time to relax and ease into a wonderful getaway.
“Always Included” is available for all new bookings on any of Celebrity’s cruise offerings, excluding Galapagos holidays. As part of its new approach, Celebrity has also re-invented its loyalty programme to offer Captain’s Club members new perks and special onboard experiences.
For more information visit www.celebritycruises.co.uk.
Azamara Announces New Explorations for 2022 and 2023
More Country-Intensive℠ Itineraries
In 2022 and 2023 destination-focused cruise line Azamara will offer over 80 new itineraries with more than 170 overnights and 300 late night stays. The brand is furthering its commitment to in-depth exploration by connecting guests to local life and culture.
“As the leader in Destination Immersion®, we are always enthusiastic about sharing our new deployment, this year it’s even more special as we have the opportunity to announce an extension of our country intensive voyages,” says Chief Operating Officer, Carol Cabezas. “When working on itineraries for 2022/2023, our goal was to invite new and returning guests to explore places they have never visited before or connect guests to a country they have travelled to before, but including ports that allow for a new experience.”
With over 275 ports of call in more than 70 countries, 26 ports will be in Greece, with two maiden ports Syros and Tinos. Azamara will also include favourites including voyages to the Black Sea and Egypt-Israel intensive voyages. Further south, Azamara will include South Africa Intensive voyages.
More information on Azamara’s 2022 & 2023 deployment at azamara.co.uk/2022
Azamara is an upmarket cruise line with three mid-sized ships sailing the seven continents. The ships can dock in smaller, less-visited places. Azamara’s commitment to creating immersive experiences for travellers to connect with local cultures allows guests to journey deeper with longer stays, more overnights and night touring. Guests can experience a boutique hotel at sea with inclusive amenities such as gratuities and beverages.
Sailings for Fred. Olsen Cruise Lines’ Borealis inaugural programme features new 2021 itineraries sailing from Liverpool. This follows the launch of Bolette, another new ship for the cruise line.
Borealis’ first cruise will be a six-night Scottish Lochs & Isles sailing, departing Liverpool 23 April 2021. This will be followed by a five-night Irish Capitals & Scottish Scenery cruise before the ship sets sail to the Mediterranean, Norway and Iceland.
The ship will sail almost exclusively from Liverpool across the 2021 and 2022 programme taking on five new itineraries as well as existing itineraries for Black Watch which was retired from the fleet in August. Guests booking any Borealis’ sailing for 2021 or 2022 by 30 September 2020 will receive up to £100pp to spend on board.
Clare Ward, Director of Product and Customer Service at Fred. Olsen Cruise Lines, said:
“It is exciting to have both of our new ships on sale and to be able to showcase some incredible itineraries. In addition to taking on Black Watch’s sailings, Borealis will also take guests on a number of new cruises offering opportunities to witness the natural beauty of closer-to-home islands around the UK, seek out the Northern Lights, from where Borealis takes her name and recharge on a Spanish City Break in the run up to Christmas next year. Importantly, the new ships will still offer that Fred. Olsen experience our guests have come to know and love, with familiar venues and faces on board, but with a range of new facilities, too.
Liverpool City Council Head of City Assets, Angie Redhead said: "We are delighted that Fred. Olsen Cruise Lines has chosen Liverpool as the home port for new ship, Borealis. It is a wonderful show of commitment to our city and reinforces the already strong partnership we have with them.”
Highlights of Borealis’ inaugural cruise programme include:
Six-night S2107 Scottish Lochs & Isles cruise departing Liverpool on 23 April 2021. Prices from £599 pp.
Ports of call: Liverpool – Belfast – Cruising Loch Torridon – Cruising Loch Broom – Cruising Loch Eriboll – Lerwick, Shetland Islands – Kirkwall, Orkney Islands – Liverpool
16-night S2126 In Search of Aurora Borealis cruise departing from Liverpool on 16 November 2021. Prices from £1,999 pp.
Ports of call: Liverpool – Belfast – Ålesund, Norway – Crossing the Arctic Circle – Tromsø, Norway – Alta, Norway – Hammerfest, Norway – Narvik, Norway – Trondheim, Norway – Liverpool
14-night S2129 Canaries Christmas & Funchal Fireworks cruise, departing Liverpool on 21 December 2021. Prices from £2,299 pp.
Ports of call: Liverpool – Santa Cruz, Tenerife – Arrecife, Lanzarote – Las Palmas, Gran Canaria – Santa Cruz, La Palma – San Sebastian, La Gomera – Funchal, Madeira – Liverpool
Book online, call reservations on 0800 0355 242 (Mon - Fri 8.30am to 6pm, Saturday 9am - 5pm), or contact your ABTA travel agent.
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