The Vegan Society adopts sanctuary animals on behalf of celebrity animal lovers including Sir David Attenborough, Ricky Gervais and Stella McCartney
As part of the Future Normal initiative, The Vegan Society has adopted residents at an animal sanctuary on behalf of celebrity animal lovers, urging them to reconsider their relationship with animals that are consumed and exploited. The high-profile animal lovers will receive animal adoption packages, paid for by the Future Normal campaign, from Goodheart Animal Sanctuaries in Kidderminster.
Sir David has said that he is cutting meat products from his diet for the benefit of animals and the environment, comedian Ricky Gervais is a steadfast critic of hunting and animal testing, while Stella McCartney has been a lifelong vegetarian and advocate for animal rights. Holly Willoughby and Phil Schofield of This Morning had turkeys Susan and Colin adopted on their behalf. Like Holly and Phil, Susan and Colin are inseparable, spending their days exploring their surroundings and looking for mischief together.
Each recipient will receive a slate footprint coaster and framed photo of their new friend, alongside a note from the Future Normal campaign urging them to question why they treat some animals as more important than others in their daily lives. They will also receive updates on how their new companions are getting on at Goodheart Animal Sanctuaries.
A survey commissioned by Future Normal and The Vegan Society has found that almost half of Brits who eat meat feel hypocritical for loving animals while eating others. These packages are aimed at creating true connections between adopter and adoptee, while spurring on the ‘lightbulb moment’ which many animal lovers have the potential to achieve: that being vegan simply means living in line with the ethics that so many of us already hold in our hearts.
Matt Turner, spokesperson for Future Normal, said: “We hope that all new adoptees of these beautiful animals enjoy the packages they have been sent. While it may seem like a bit of fun, there is a serious and poignant message behind why we have done this. 'Why is one animal a friend but the other food?’ is a pertinent question that has been asked by vegans for decades. We are hoping for some positive responses and for dialogue to be opened with some influential people about how we can create a kinder future for all animals.”
Future Normal is an initiative by The Vegan Society, the world’s oldest vegan organisation whose founders defined the word ‘vegan’ in 1944. The registered educational charity (No. 279228 - England & Wales and SC049495 Scotland) provides information and guidance on various aspects of veganism to existing and potential vegans, caterers, healthcare professionals, educators and media. Goodheart Animal Sanctuaries was founded to give rescued animals the best possible lives. Whether food, bedding or veterinary care, every resident is given all they need to lead safe, happy lives. See some of the animals who are waiting to be adopted HERE
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