P&O Cruises new ship Iona is already proving popular with younger guests, more than a year before she sets sail on her maiden voyage. Advance bookings for the biggest cruise ship built for the British market show that 49% of Iona’s guests who are new to P&O Cruises are under the age of 45.
The new ship is also attracting large numbers of family newcomers to P&O Cruises. One in three guests who are choosing Iona for their cruise in 2020 are doing so for a family holiday. The figures are even more pronounced in the peak summer period, which shows 52% of newcomers to P&O Cruises booking to travel on Iona in August are families.
P&O Cruises has been specifically targeting younger travellers and families in a new cinema and TV advert starring Rob Brydon. The commercial shows Rob and his ‘son’ getting to grips with a wide range of exhilarating experiences and adventures on a Norwegian Fjord cruise. Zip lines, high speed boat rides and mountain biking are new additions to the shore excursion schedule, along with land based food adventures hosted by P&O Cruises celebrity food heroes.
The strength of bookings in younger age segments is seen across the fleet, but especially on the larger ships. During the 2019 Wave sales period, 53% of all newcomers to P&O Cruises were under 55 years of age.
There has been a marked 2% rise in the number of those under 45 taking their first holiday with P&O Cruises. A third (34%) of new guest bookings during the Wave sales period are in this younger age group.
P&O Cruises visits over 200 destinations worldwide and offers itineraries generally ranging from two to 17 days as well as an annual world cruise. P&O Cruises sails to Australia & New Zealand, Baltic, the British Isles, Canada, the Spain, Portugal & the Canary Islands, the Caribbean, Central America, Dubai & the Arabian Gulf, the Far East & Asia, the Indian Ocean, the Mediterranean, Scandinavia, South America, the South Pacific, the United States and Western Europe.
I'm Gilly, award winning journalist, travel writer and author of 11 books. My byline appears in national and regional newspapers and magazines. Website gillypickup.co.uk