Sleep is almost a luxury in today's busy world. According to the Sleep Council, 30% of us suffer from sleep problems predominantly caused by stress and worry. Poor sleep hygiene including watching TV (38%) or checking emails (14%) is partially to blame. On the bright side, the 50 million+ downloads of sleep storytelling apps such as Calm and Headspace reveal a shift from awareness to action. People are now embracing the art of a good night's sleep as part of a wider self-care regime.
Inspired by the art of sleep storytelling, Magnetic North Travel identifies three themes that put travellers at the centre stage of their own sleep story.
Re-learn the art of going to bed - As adults, we may have forgotten the value of a bedtime routine to help boost sleep quality. Magnetic North is inspiring travellers to explore new routines and rituals to aid deep slumber. How about a sauna at twilight or Nordic spa routine practised at a Finnish lakeside cabin?
Immerse in nature -Sleep improvement apps often evoke nature in words or sound. The scent of the forest, the sound of water and quality of air support the process of drifting into a deep sleep. Magnetic North encourages travellers to learn new ways to seek rejuvenation in Nordic nature and bring home good habits to compliment usage of a sleep app.
Nurture an active mind - New experiences and settings have the power to chase away worries that keep us awake. Magnetic North helps travellers engage with their surroundings through its Deep Sleep programme, that could mean meeting locals, learning a new foodie skill or embarking on a bicycle or boat trip.
Introducing: Finnish Lakeland as a Deep Sleep destination
Magnetic North's MD Laura Greenman says, “Europe's largest lake district has two national parks and countless cottages, houseboats and wilderness cabins, many with lakeside sauna. This southerly Finnish region can help relax body and mind by combining time spent outdoors with Finland's sauna culture. We've partnered with Visit Finland to bring together a selection of Deep Sleep itineraries.
Short spa break in a Nordic houseboat
Embrace the soothing waters of Finland's largest lake, Lake Saimaa on a 4-day spa break. Home is a spacious Nordic-style houseboat with views across the bay next to spa Hotel Jarvisydan. Enjoy the delights of a traditional Nordic spa experience located just a short walk from the jetty as well as forest bathing and slow tours by boat and SUP.
Luxury Bear Hide Cabin
Holed up in the Bear Hide cabin guests can drift off to sleep safely with the added comfort of birdsong piped in from the surrounding wilderness. New wildlife watching cabins have floor-to-ceiling windows, stylish Nordic interior and views across lakes, fells and forests.
Cycling from capital city to national park
Helsinki is a green and sustainable capital city emphasising the importance of keeping nature within a 15-minute walk, bike ride or train journey. Nuuksio National Park has well-marked trails snaking through pine forest and colourful coastal villages. Experience the best of Southern Finland's scenery at your own pace on a self-guided e-bike tour.
Food for mind and body
Uncover the secrets of Finnish cuisine on a holiday designed to rediscover cooking from scratch. The guesthouse hopping tour takes amateur chefs to Karelia on the Finnish-Russian border. Learn about the secret ingredients behind Finland's rye bread and cake making. Your foodie hosts will share tips and tricks.
Self-drive journey into the heart of Lakeland
Follow the road less travelled into the heart of Finnish Lakeland, where design villas, log cabins, foodie farm stays and spa retreats showcase the best of Nordic outdoor culture. Sleep well with slow adventures by day, sauna experiences at twilight and comfortable beds, guaranteed to enable you to have a deep slumber.