McVitie's is joining forces with charity initiative Time to Change, to help promote conversations around mental health on Time to Talk Day today.
The biscuit brand is supporting this year's event by donating up to 12,000 vouchers for its McVitie's Biscuits range, offering consumers £1 off packs to redeem at grocery and convenience retailers.
The vouchers will be included in Time to Change's 'Chatter Boxes' , physical boxes filled with resources, tips and tricks designed to facilitate conversation around mental health distributed to thousands of workplaces and community groups around the UK.
Emma Stowers, Brand Director for McVitie's at pladis UK&I, comments: “The McVitie's brand purpose is about enabling everyday moments of real human connection. That's why getting behind Time to Talk Day, which promotes open and honest conversations about mental health, was so important to us. What better way to get people talking over a cup of tea and the nation's favourite biscuit?"
Jo Loughran, Director of Time to Change added: “We are delighted that McVitie's is contributing to our Time to Talk Chatter Box initiative, helping us provide the right tools for people to open up to mental health problems, talk and listen. We believe that biscuits are one of the perfect ingredients to help break the ice and potentially start difficult conversations so this tie-up feels like the perfect fit.”
I'm Gilly, award winning journalist, travel writer and author of 11 books. My byline appears in national and regional newspapers and magazines. See website gillypickup.co.uk